Poster "Effrontément Française"

75,00€

French audacity brought to life in an image.

In this sparkling composition, Jean-Michel Tixier revisits the codes of 1950s advertising posters: bold colours, commanding typography and unapologetic humour.

A young woman in a polka-dot dress, a mischievous smile on her lips, proudly holds up a bottle of Réserve Originale La Vieille Prune. To her as much as to the bottle, the tagline speaks: "Effrontément Française". A work that is at once pop, patriotic and populaire, celebrating French charm in all its spontaneity.

Title: Effrontément Française
Artist: Jean-Michel Tixier
Edition: Limited series / Limited Edition Giclée Print
Printing technique: Ultrachrome inkjet on 175 g matt Hahnemühle archival poster paper
Format: 40 × 60 cm
Finish: Unframed
Production: Printed in Paris, France
Signed by the artist

Delivery handled by Colissimo, a reliable and flexible service / Carrier delivery for larger shipments.
Delivery time: generally between 2 to 5 business days depending on the destination country.

NB: Only countries within the Eurozone, the United Kingdom and Switzerland are eligible for delivery. For all other countries, please write to us at service.client@maisonlouisroque.com.

Under the pencil of Jean-Michel Tixier, the modern pin-up in a polka-dot dress becomes the embodiment of the free and audacious side of Maison Louis Roque.

JEAN-MICHEL TIXIER

A self-taught Parisian artist, Jean-Michel Tixier confidently revisits the French tradition of ligne claire. An heir to Hergé, Chaland and Serge Clerc, he brings a resolutely contemporary and grown-up touch to this retro style. His characters, mischievous and ultramodern, seem to step straight out of a comic strip into our own era. His sharp, irreverent line appeals equally to publishing and fashion, where his graphic humour and timeless elegance hit the mark.

INSPIRATION

The Effrontément Française poster sits within the tradition of vintage advertising visuals, where charm, humour and national identity intertwine. Under the pencil of Jean-Michel Tixier, the modern pin-up in a polka-dot dress becomes the embodiment of the free and audacious side of Maison Louis Roque.

The bottle of Réserve Originale La Vieille Prune, showcased in a bright pop style, symbolises the pride of a distinctly French savoir-faire: elegant, joyful and unpretentious all at once. The whole piece plays on a double meaning: that of the product and that of the female figure, both "effrontément française". The result? A colourful, cheeky and resolutely lively poster.

WHY WE LOVE IT?

A bold and joyful scene, a tribute to 1950s advertising.

Pop colours and dynamic composition signed by Tixier.

A direct reference to the iconic La Vieille Prune Réserve Originale bottle.

Fine art Ultrachrome print on 175 g/m² matt paper: sharpness and depth.

Signed work printed in Paris, a collector's piece by Maison Louis Roque.

SUGGESTED PAIRINGS

Pair our poster signed by Jean-Michel Tixier with a bottle of Vieille Prune Réserve Originale to create a lifestyle gift pack by Maison Louis Roque: the tradition of distillation and a spirit of style, brought together.